AI acquisition systems
Stacks that combine intent, messaging, and routing to convert demand into lower-CAC pipeline.
Single-page case study grid
MarTech systems built as revenue infrastructure.
This page reframes David Fornelli’s experience as a portfolio of growth systems: integrated stacks designed to improve acquisition efficiency, accelerate pipeline, strengthen monetization, and support acquisition readiness across AI SaaS, AdTech, enterprise software, and eCommerce.
PLG & lifecycle engines
Behavioral onboarding, PQL scoring, and retention programs designed to lift trial-to-paid revenue.
RevOps & ABM architecture
CRM, automation, scoring, and attribution systems that make revenue motion measurable and scalable.
SEO & eCommerce scale
Experimentation and content infrastructure that increases discoverability, conversion, and acquisition readiness.
Case study grid
Each card packages the same four ingredients: business context, stack architecture, strategic operating play, and the measurable outcome the system produced.
PRPersado
AI acquisition
Enterprise AI language platform serving Fortune 500 marketing teams.
Strategic playArchitected an AI-language demand engine across Salesforce, Pardot, 6Sense, Drift, PathFactory, WordPress, and GA4 to align intent, messaging, and content journeys.
SalesforcePardot6SenseDriftPathFactoryGA4WordPress
OutcomeReduced CAC by 28% and increased inbound lead volume by 30% YoY.
RBRebrandly
Monetization
SaaS link management business competing in a crowded MarTech category.
Strategic playBuilt a lifecycle monetization system using HubSpot, Intercom, and GA4 for segment-based messaging, trial activation, and churn mitigation.
HubSpotIntercomGA4
OutcomeImproved trial-to-paid conversion by 18% and reduced churn by 12%.
CHCharma
PLG
AI SaaS / People Ops platform preparing a stronger product-led growth motion.
Strategic playBuilt a PLG signal spine with Segment, Amplitude, HubSpot, Webflow, and Google Analytics to identify high-intent behaviors and route PQLs.
SegmentAmplitudeHubSpotWebflowGA
OutcomeLifted free-to-paid conversion by 22% and grew qualified demo requests 130% QoQ.
QCQuantcast
ABM
Global AdTech platform supporting Fortune 500 brands and agencies.
Strategic playManaged a $4M annual budget and created a predictive ABM engine with Salesforce, Marketo, WordPress, GA, and Tableau to tighten targeting and nurture precision.
SalesforceMarketoWordPressGoogle AnalyticsTableau
OutcomeGenerated more than $8M in qualified pipeline and improved conversion rates by 25%.
BLBlurb
eCommerce
Self-publishing platform for creatives and SMBs with a complex purchase funnel.
Strategic playDesigned the journey like a product experience, pairing Optimizely testing with Tealium, Segment, Visual IQ, Airtable, Tableau, MOZ, SEMrush, DeepCrawl, and GA 360.
OptimizelyTealiumSegmentTableauSEMrushGA 360
OutcomeIncreased organic traffic by 40% and improved checkout completion by 20%.
FCFICO
Lead scoring
Enterprise FinTech software with long consideration cycles and behavior-rich buying signals.
Strategic playRebuilt Eloqua as a programmable behavioral scoring system connected to Salesforce and WordPress, using a 100-point threshold for sales activation.
SalesforceEloquaWordPress
OutcomeProduced a 60% YoY increase in lead acquisition with cleaner handoff timing.
BPBPM LLP
Architecture
Top 50 accounting and consulting firm modernizing its marketing operating system.
Strategic playDesigned a ground-up stack integrating Microsoft Dynamics, SharePoint, ClickDimensions, Pardot, and Content Pilot to standardize execution and reporting.
DynamicsSharePointClickDimensionsPardotContent Pilot
OutcomeImproved campaign performance by 40% and created an executive-grade ROI reporting framework.
OCOneComply
GTM & SEO
Compliance SaaS company in a regulated category, advised at the board level.
Strategic playShaped GTM through WordPress, technical SEO, and content architecture to turn category positioning into compounding inbound demand.
WordPressGoogle AnalyticsTechnical SEO
OutcomeIncreased inbound leads by 200% and helped position the company for acquisition by GeoComply.
RSREC Solar
Lead quality
Commercial solar provider seeking stronger signal quality between marketing and pipeline.
Strategic playConnected Salesforce, Pardot, WordPress, and Google Analytics to create a feedback loop between campaign performance and opportunity quality.
SalesforcePardotWordPressGoogle Analytics
OutcomeImproved lead quality by 35% and supported growth leading to acquisition by Duke Energy.
LRLike a Rebel
Zero-to-one
Sports retail eCommerce brand building digital marketing operations from the ground up.
Strategic playBuilt foundational web, CRM, acquisition, and retention systems using Chase eCommerce CMS, Chase CRM, and Google Analytics.
Chase eCommerce CMSChase CRMGoogle Analytics
OutcomeEstablished the core digital marketing infrastructure for sustainable eCommerce growth.
David Fornelli, growth infrastructure operator
David is a growth marketer and creative director who treats MarTech as revenue infrastructure, not tooling. He has spent 20+ years designing AI-driven, data-powered systems that connect acquisition, product usage, and revenue across SaaS, AdTech, and eCommerce brands.
MarTech knowledge base by platform
Behind each case study sits a deep platform bench spanning Salesforce, Marketo, HubSpot, Eloqua, Pardot, and Microsoft Dynamics, alongside stacks like GA/GA4, Segment, Amplitude, Optimizely, and Webflow. The grid is a surface view of a broader playbook organized by brand, channel, and data layer.
Positioning line
“I build growth infrastructure: MarTech systems that convert behavioral data and content into pipeline, monetization, and acquisition readiness.”
Ideal audience
CMOs, founders, PE operators, and RevOps leaders who need proof of systems thinking, not just channel execution—especially teams preparing for aggressive growth targets, GTM resets, or acquisition-readiness milestones.